Business & Product Strategy

The key objectives of business strategy are: creating a roadmap for driving growth, generating value, and developing sustainable competitive advantages.

For product strategy, we focus on: strategic vision creation, problem-solving by design, and the eventual impact on both customers and your organization.

Originate’s deep business, domain, and product experience plays a pivotal role in helping our clients expand their influence in the market — from defining and hitting key benchmarks to creating digital products that push the limits of their industries.

Strategy and design thinking are central to everything we do. We work diligently with every partner to thoroughly understand their positioning, aspirations, and goals in order to identify key opportunities. With these details, our team drafts carefully considered business and product strategies along with roadmaps for optimal results.

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Our Work



A major education technology company wanted to offer students an in-class experience on every device, in any location.



One of the fastest growing real estate firms in the U.S. was looking to increase revenue by improving the production levels of their agents.

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Originate brings an organized, proven process combined with talented individuals that helped our project get off the ground quickly. it’s not all about speed, both upfront and throughout the project Originate spends time with our internal experts learning our business strategy and incorporating our long-term vision into the planning and execution of our project.

Bill Mueller - CEO at FPS Group