O Labs: The Origination of an Innovative Idea

Today, we are proud to announce the launch of O Labs – an exciting new joint venture to build companies that develop solutions for enterprises across a number of industries, including entertainment, media, and technology. Partnering with Originate on this venture are two incredible companies:  Manatt, Phelps & Phillips, an entertainment law firm and business consultant, and ICM Partners, a talent and branding agency. 

By combining the deep industry expertise and broad relationships of our three companies, O Labs will be able to achieve something unique. We will be able to launch businesses that understand the distinct needs of enterprises that work across multiple sectors, and develop innovative and smartly branded products that solve critical challenges and capitalize on opportunity. 

The idea for O Labs was born out of the work we are doing each and every day here at Originate.  We work with a number of large enterprise companies and growing startups. Through this work we have gained insights into many of their pain-points that the startup community is not addressing well.  O Labs is uniquely positioned to apply a wide variety of resources to build companies that will aim to address these these pain-points.

Originate is made up of ambitious people who love building new companies and ventures, and who do this each and every day. O Labs offers another opportunity to do just that, and to break barriers and bring to market game-changing products. The benefit is that our joint-venture structure provides the necessary horsepower to supercharge these efforts.

You can read the press release here and here are links to some of the coverage: LA TimesThe Hollywood ReporterVarietyDeadlineThe WrapVideoInksocialTECH, and Los Angeles Business Journal. or visit

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